Introduction:
- Loyalty programs have become an essential part of customer engagement for many businesses, but they come with their own set of challenges.
- A major challenge is finding a platform that allows businesses to partner with loyalty products that can provide more options for customers while managing extensive consumer data.
- It is crucial for businesses to offer relevant rewards that cater to the customers’ preferences and make it easy for them to use their points.
- This can be achieved by simplifying the redemption process and providing transparent information about rewards and how to earn points.
- By overcoming these challenges, businesses can create a more engaging loyalty program that can help drive customer retention and loyalty.
Process:
We started out with requirement collection, customer research, and UI/UX designs. Later the development was done in six months.
Technologies used:
The tools and technologies used were:
- Figma for UI/UX design
- React JS for frontend
- Node JS for the backend
Solution offered:
- In order to address these issues, we helped our client build a flexible and a transparent loyalty program portal for any existing loyalty points provider or a new loyalty points provider.
- The business partners could manage their consumer redemption and flexibly manage the points conversion too.
- We offered the perfect loyalty points reward! Gold and silver, this helped us resolve the transparency issue for the consumers.
- These rewards could be collected, stored or used through an app again developed by us.
- Customers can redeem their points with ease, for instance, customers might need to pass through many hoops or navigate a challenging website, which can be a frustrating and time-consuming process.
Features:
- Flexible options for sign up, be it an existing loyalty points provider or a new loyalty points provider (Here after LPP).
- Dashboard with analytics of redemption trends, wallet balances, expected spike in redemption, top consumers and vouchers.
- Bullion wallet, cash wallet and float wallets were provided to the LPP.
- Float wallet helps the LPP to get cash float to a limit.
- The LPP can view all consumer redemptions, manage consumers.
- They can also manage currency points (conversion rate) at any time, and create vouchers.
- They can also view the activity logs of the whole portal.
Dashboard
Conclusion:
- We developed a platform where customers with loyalty points can redeem something worthwhile.
- These companies directly log into the Mepay website and provide points, vouchers, and coupons that can be redeemed as gold or silver.
- Or partner and add gold and silver as a redemption option if it is an existing LPP
- Manage consumers, redemption,and conversion.
- Consumers get a transparent reward whose value can be measured resulting in consumer satisfaction.
